Dr. Cool Runs Wild at The Running Event in Austin!
Our crew had the amazing opportunity to head down to Austin, TX and co-sponsor The Trail Run at Luke’s Locker for The Running Event! This event is a premier conference and expo for running specialty retailers through out the country. This is the show’s 8th year in Austin with an estimate 250 running industry manufacturers.
This event was a 3 day trade expo showcasing the latest and greatest in athletic product technology appealing to running fanatics to beginners. The Running Event is one of the 50 fastest growing trade shows in the country!
Rise and shine to Wednesday morning where we set up a tent with product to greet runners who just finished up The Trail Run at Luke’s Locker. The reaction to the product was phenomenal as die hard runners were gracious to learn of the existence of Recovery-On-The-Go™ Wraps to help get through their pain.
Later that afternoon, the show floor was packed with amazing upcoming technology from all of the big brands as well as many new underdogs equally excited about their new products. With the goal of spreading brand awareness in mind, we took to the aisles to talk mobile recovery to runners and retailers alike!
The overall reaction was stunning as most people who interacted with the wraps were excited. The ease of use, selection of colors and convenience resonated with show goers. We were able to meet with several media outlets who also shared the same reaction!
Many thanks to The Running Event program for inviting us down to Austin and thanks to everyone who stopped by our booth to hear about how Recovery-On-The-Go can keep you moving!